Habanero Hero Campaign

I’m throwing in this student project because it was just so darn fun! It even managed to get a Bronze Student ADDY at the Atlanta ADDY 2008 show. I worked with 5 fellow students (designers and photographers) to create our product: Habanero Hero Hot Sauce. We designed the product’s visual identity (logo, style, colors), created the web look/feel, and packaging–as well as directing the ad campaign concept, photography, and design.